Business Conduct Guidelines

Revised Jan. 1, 2019

Respect for Human Rights

We respect character and individuality of each and every person and never allow all discrimination and violation of human rights.

Thorough-Going Compliance

We act in constant fairness and sincerity across a broad range of issues, respecting social norms and corporate ethics.

Respect for Diversity

We respect the diversity of each and every person, and we utilize their individual talents and skills to bring about results.

Awareness and Concern towards our Environmental Impact

We maintain a deep understanding of and actively engage in environmental activities.

Safety is the Basis for Everything

We hold safety as the top priority for all of our activities to bring high-quality products to our customers.

Fair and Transparent Business Practices

We respect our business partners by cultivating equality through sound business relationships.

Boldly Striving Forward

We are highly goal-oriented, and we never succumb to a fear of change as we constantly take on new challenges with a strategic mindset and a quick pace.


We continue to innovate through co-creation with stakeholders.

Quality Communication

We listen carefully and speak with sincerity to build solid relations of trust with our stakeholders.