NISSHINBO

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Business Lines

Automobile Brakes

We will work out a global strategy based on local market characteristics

Brakes play a vital role in automotive safety and comfort. Brake friction materials are a key brake part, and the Nisshinbo Group is a world-class developer in this segment, leveraging its vast store of data and expertise on raw materials, its introduction of leading-edge testing equipment, and more.
The auto industry is now being forced to adapt to a wide range of changes, including the maturation of the markets in industrialized countries; market growth in emerging economies; increasingly tough environmental regulations; and growing demands for quality and safety. Our automobile brakes business group is thus focused on building a flexible production system adapted to global trends in auto sales, and active expansion into emerging-economy markets, in order to advance a global strategy based on the local characteristics of each of our sites. We will also advance development of unique, cost-competitive products that reflect customer needs and are friendly to the environment, while strengthening our development system with an eye to future technological trends, such as the move to electronic brakes. We are also committed to making our products even more reliable through a complete overhaul of our quality assurance system, and stronger supply chain management (SCM).

Major Products

Friction materials, Brake assemblies

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